You flirt with the audience.”ĭick rejected an outfit Spears wanted to wear, worrying it was too sexy for her age. It’s like a burlesque, isn’t it? You have the feathers and everything – you don’t deliver the goods until the final moment as the lights go out. “So you just sort of think, ‘Oh my God, what am I going to do?’ So I remember putting the shot list a bunch of close-ups, so you could have that as a little montage. “You don’t want to fire all the guns at once and reveal the big set,” says Dick. The opening shot of Spears’ lips reflected how iconic a figure she’d already become. I said, ‘This bit about the Titanic, what am I going to do with that? How does that fit in?’ And she goes, ‘Oh, you’ll think of something!’ So, you just go, ‘I’ll write something, and we’ll see if they like it.’ And as I recall, I don’t think there were any revisions on my treatment.” And then suddenly the brakes squeal, and you do an about-turn and you go back to 19-whenever it was when the Titanic sank. “You’re going, ‘What the fuck?’ I’m on Mars, which obviously means somewhere in the middle of the 21st century. So now you have to just try and make this idea work.”ĭick found the song’s infamous Titanic interlude baffling. You know, everything is now going to be red. Which for me, makes life a lot easier… Having Britney say, ‘I want to be on Mars’ immediately narrows it. “And she says,’ Well, I want to do this video. The sci-fi concept for the “Oops!” video came straight from Spears herself.
The director shared the story of his time with Spears on the new episode of our Rolling Stone Music Now podcast.
Nigel Dick had already directed videos for Guns N’ Roses, Oasis, and many others by the time he met Britney Spears in 1998, but even the “Welcome to the Jungle” and “Sweet Child O’ Mine” clips couldn’t come close to matching the culture-shaking impact of “…Baby One More Time.”ĭick went on to helm the videos for “(You Drive Me) Crazy” and “Sometimes,” and when it came time for the all-important first single from Spears’ second album, Oops!… I Did It Again, she and her team turned to him again.
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